The third year and second year BBA undergraduates who are specializing in Marketing Management and the academic staff of the Department of Marketing Management, University of Peradeniya went on a field visit to Heritance Kandalama and Hela Clothing Palapathwala on November 09, 2023. The aim of the field visit was to provide exposure to a practical set up with respect to marketing discipline so that the students will be able to grasp the taste of the real marketing applications. Specifically, this hands-on experience allowed the students to witness the practical application of marketing theories in the hotel and apparel industry. The field visit was mainly facilitated by Heritance Kandalama and Hela Clothing (Private) Limited, Palapathwala where the students were able to explore the entire process at Heritance Kandalama and its sustainable practices, with a special focus on emerging themes in marketing and gained valuable insights into merchandising aspect of Hela Clothing with the insights on international marketing and its operation process. Moreover, the undergraduates were given the opportunity to experience the Heritance Kandalama and Hela Clothing and we extend our gratitude for this invaluable opportunity.
